Tag Archives: logo design

Battle of the NRA Eagle Emblems


Graphic of NRA Blue Eagle, ca. 1933; Records of the National Recovery Administration, 1927-1937. National Archives and Records Administration. Via Slate

Nope. Not that NRA. Apparently there was a National Recovery Administration set up during FDR’s New Deal to aid workers in collective bargaining and the creation of wage standards. The organization’s emblem–an eagle clutching a gear in one set of talons and lighting bolts in the other–would be displayed by participating businesses to show support for the power of American Industry. From Rebecca Onion’s post on Slate:

Wasn’t the government afraid that people would confuse its new logo with the National Rifle Association’s? Although the NRA that’s now a household name was formed back in 1871, in the 1930s the organization was still a relatively obscure educational body, sponsoring rifle clubs and youth programs. In 1934, the National Rifle Association instituted a legislative affairs division, beginning its transformation into the lobbying superpower that it is today.

Must admit that I rather like the graphic logo of the New Deal NRA. I’m afraid it makes the National Rifle Association’s eagle emblem look rather dated in comparison…


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